Startup Companies – Neck or Nothing

Setting new business often begins with market investigations and defining the customers’ demand. The startup is a company launched for finding an efficient and repeatable business model. To put it in simple words, you launch some new product or service, and the task of startup project is to define as fast as possible whether this product and business model you use to promote it will be successful. Startups usually attract investors as the benefit brought buy such companies can be incredulously high. However, the level of risk is also great, that’s why startups should be approached very carefully.

To make your startup a success is not an easy task to perform, though with the help of some tips you can make it possible. The first rule you should observe is to be flexible. Do not create a solid business model; leave some space for maneuver in it. The conditions on the market, as well as customers’ preferences are constantly changing, so be ready to update your startup company according to these changes. For instance, Fab.com was not so popular in the beginning. This site was designed as a mix of Facebook and Yelp for the gay members of the society. However, when the creators of the project, Jason Goldberg and Bradford Shellhammer, discovered that the membership on this site has reached its limit they managed to change the pattern and turn the site originally known as Faulous.com into Fab.com, a flash sales site for passionate shoppers. The result is a great increase of the number of members and world wide popularity.

The team you hire for the startup project is also an important factor. You should be able to restructure the team if the purposes and priorities of the company will change. Facebook, one of the most successful companies, was not afraid to restructure the team according to its alternated priorities – mobile ads, product and engineering. The changes of structure now include constant reports of all heads of departments to Mark Zuckerberg. This risk-taking innovation has led to the continuation of growth of the number of Facebook users and of the annual revenue this company brings to its founders.

Another measures you should take to launch a successful startup is to listen to customers’ feedback, develop the project which interests you not only from the financial point of view and know your weaknesses to find the partners who will fill in the gaps in your business skills.

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August 2012
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