Setting new business often begins with market investigations and defining the customers’ demand. The startup is a company launched for finding an efficient and repeatable business model. To put it in simple words, you launch some new product or service, and the task of startup project is to define as fast as possible whether this product and business model you use to promote it will be successful. Startups usually attract investors as the benefit brought buy such companies can be incredulously high. However, the level of risk is also great, that’s why startups should be approached very carefully.